Sale Value vs Tax Value: Why One Business Has Several Valuations

Why the same UK company is worth different amounts for a trade sale, an EMI grant, a probate return and a shareholder dispute - the four bases of value and how to use each correctly.

One company, several different values

An owner who has been told their business is worth £5m by a broker, £3.4m by their accountant for an EMI grant, and £2.6m by a valuer for a probate return has not been given three conflicting opinions. They have been given answers to three different questions.

Value is not a property of a company in the abstract. It is the answer to a specific question: what would a specific type of buyer pay for a specific holding, on a specific date, under a specific legal basis of value. Change any of those variables and the number legitimately changes.

The four bases of value used in the UK

BasisDefinitionWhere it applies
Market value (strategic)What an identified buyer would actually pay, including their own synergiesTrade sales, competitive processes
Fair market valuePrice between a hypothetical willing buyer and willing seller, neither compelledPrivate equity pricing, commercial benchmarks
Statutory open market valuePrice the asset would fetch on the open market at the valuation date, per s.272 TCGA 1992 and s.160 IHTA 1984HMRC valuations - EMI, probate, IHT, CGT, ERS
Fair valueValue between the parties as defined by contract, articles or the court, often ignoring discountsShareholder disputes, divorce, buy-outs under the articles

Almost every argument about "what the business is really worth" is in fact a disagreement about which of these four applies.

Why the sale number is usually the highest

A trade buyer is not valuing your business standalone. They are valuing your business inside theirs.

  • Synergies. Removing a duplicated finance function, folding two premises into one, buying materials on the acquirer's terms. Part of that saving is often paid away in the price.
  • Strategic scarcity. A licence, a customer relationship, a geography or a team the buyer cannot build quickly.
  • Competitive tension. A properly run process with several credible bidders prices at the top of the range, not the middle.
  • Control. A 100% sale conveys full control of cash flow, strategy and exit. Control is worth a premium, and there is no minority discount.

Statutory market value for tax purposes explicitly excludes special purchaser synergies in most cases. That single exclusion accounts for a large share of the gap between a sale price and a tax value.

Why the tax number is usually lower

An HMRC-facing valuation values a holding, not a company, and it does so under a hypothetical transaction, not a real one.

  • The hypothetical purchaser. The statutory buyer is a prudent, arm's length investor with the information a real purchaser could reasonably obtain. Not the one strategic acquirer who would pay most.
  • Minority position. A holding that cannot direct the company attracts a discount for lack of control, commonly 30% to 45% for a small stake.
  • Illiquidity. Unquoted shares carry a discount for lack of marketability, typically 15% to 35%.
  • Share class restrictions. Pre-emption rights, compulsory transfer provisions and dividend restrictions reduce value, which is precisely the gap between UMV and AMV in EMI work.
  • A fixed date. Probate value is set at the date of death. EMI value is set at grant. Neither moves because the market improved afterwards.

Worked example: the same company, four questions

A UK B2B services company with adjusted EBITDA of £600k, net cash of £150k, a founder holding 70% and a manager being granted 3% under EMI.

Standalone enterprise value: 6.0x x £600k = £3.6m. Equity value £3.75m.

QuestionBasisWorkingValue
Sale of 100% to a trade buyerStrategic market value7.0x with synergy and competitive tension, plus net cash£4.35m
Sale of 100% to private equityFair market value6.0x standalone, plus net cash£3.75m
EMI grant over 3%Statutory OMV of the holding£112.5k pro rata, less 35% minority, less 25% DLOM£54.8k
Founder's 70% on deathStatutory OMV of the holding£2.63m pro rata, less 10% for a controlling but unquoted block, less 20% DLOM£1.89m

Every figure above is defensible. None of them is the "real" number, because there is no such thing independent of the question.

The five most expensive mistakes

1. Using a broker's indicative sale figure in an HMRC submission. Marketing valuations are prepared to win a mandate. Submitted to Shares and Assets Valuation they overstate value, and on an EMI grant that means a higher exercise price than necessary or, worse, an inconsistency HMRC will ask about.

2. Using an EMI value to price a share sale between shareholders. The minority and marketability discounts that are correct for a small option grant are not automatically correct for a negotiated block transfer between existing shareholders.

3. Using a probate value as a sale expectation. Executors regularly assume the IHT figure is what the business will fetch. It is a hypothetical open market value of a holding at a fixed date, not a marketed price achieved after a competitive process.

4. Ignoring the basis set out in the articles. Many UK articles define a transfer price as "fair value as determined by the auditors", which in practice frequently means a pro-rata share of value with no minority discount. That basis overrides general valuation practice.

5. Applying discounts where the basis excludes them. In divorce proceedings and in many unfair prejudice cases the court values on a fair value basis that disapplies the minority discount. Applying one anyway invites the whole report to be discounted.

How the purposes map to the work

PurposeBasisDiscountsTypical evidence required
Trade saleStrategic market valueNone on 100%Comparable transactions, buyer landscape, synergy analysis
MBOFair market value, funding-constrainedNone on 100%, but debt capacity caps priceDebt capacity model, normalised EBITDA including vendor replacement cost
EMI grantStatutory OMV of the option sharesMinority and DLOM, plus restrictions for AMVVAL231 submission with full methodology
Probate and IHTStatutory OMV under s.160 IHTA 1984Sized to the holdingAccounts to date of death, BPR analysis
Gift or CGT eventStatutory OMV under s.272 TCGA 1992Sized to the holdingValuation report contemporaneous with the transfer
Shareholder disputeFair value per articles or court orderOften disappliedExpert report, court-compliant duties
DivorceFair value between spousesUsually disappliedSingle joint expert report

Detail on the tax-side mechanics sits in What is HMRC SAV and the EMI valuation guide. The transaction-side view is in How buyers value UK SMEs.

Can one report cover several purposes?

Sometimes, but it must say so. A single valuation exercise can produce a commercial market value and a statutory open market value of a specific holding, provided the report presents them separately, states the basis for each and explains the bridge between them.

What does not work is a single number, unlabelled, reused across contexts. The moment an HMRC officer, a buyer's due diligence team or an opposing expert finds the same figure used on two incompatible bases, the credibility of the whole report is in question.

The practical test

Before commissioning or relying on a valuation, three questions establish whether the number is fit for purpose:

1. What is being valued? The whole company, or a specific holding with specific rights.

2. On what basis? Strategic market value, fair market value, statutory open market value or fair value.

3. As at what date? And what has changed since.

A report that does not answer all three on its first page has not started the job.

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Related concepts

Key terms used throughout this guide, defined in the Optival glossary.

Independent Valuation
Valuation report prepared by a third-party expert with no commercial interest in the transaction outcome. Used to establish a defensible reference value for tax, succession or sale.
Minority Discount (Discount for Lack of Control, DLOC)
Reduction applied to the pro-rata value of a shareholding to reflect the holder's inability to direct the company. UK ranges typically run from 5% to 45%.
Discount for Lack of Marketability (DLOM, Marketability Discount)
Reduction applied to the value of unquoted shares to reflect the absence of a ready market. For UK SMEs typically 15-35%, applied after the minority discount.
Unrestricted Market Value (UMV)
Value of a share ignoring any restrictions imposed by the articles or shareholders' agreement. Reported alongside AMV on VAL231 and the annual ERS return.
Actual Market Value (AMV)
Value of a share reflecting the restrictions that actually apply. The AMV is the floor that an EMI exercise price must meet or exceed.
HMRC Shares and Assets Valuation (HMRC SAV, SAV)
Specialist HMRC team that reviews unquoted share valuations for UK tax purposes - EMI, CGT, IHT and employment-related securities.
Enterprise Management Incentives (EMI, EMI Options)
UK tax-advantaged share option scheme for qualifying companies and employees, requiring an HMRC-agreed market value at grant.
Pre-Sale Valuation (Vendor Due Diligence Valuation)
Independent valuation commissioned by a UK SME owner ahead of a sale process to establish a defensible price range, document normalisations and identify value drags.
EBITDA Multiple (Earnings Multiple, EV/EBITDA)
Ratio of enterprise value to normalised EBITDA observed in comparable UK transactions. Drives the headline price in most SME sales.

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